A continuous delivery pipeline enables you to act and deliver more quickly, but you still need to deliver a quality product to your users. You can build the expectation of quality into your software development process from the start. Design your tests before a line of code is written. Create a test architecture that can be woven into your CD pipeline. Build a self-adjusting system that applies the right tests at the appropriate time in development, covering unit tests through to performance testing. That way you always have the real-time insight you need into your software quality.