Major Financial Services Company

Learn How This Company Generated $4.2m in Additional Revenue

The Environment

  • Virtualization/Cloud: VMware, OpenStack, Amazon EC2, bare metal
  • OS: Solaris, RHEL, Windows
  • Middleware: Oracle WebLogic, JVM applications, IIS, Oracle DB
  • Provisioning and Deployment: Puppet, Chef, XL Deploy
  • Continuous Integration: Jenkins
  • Process Management: JIRA, ServiceNow
  • Industry: Financial Services
  • Company: A Fortune 1000 company
  • Employees: 10,800
  • Assets: $6.2 billion

The Challenge

Companies in all industries today are struggling to keep up with customer expectations, but demands are particularly rigorous in financial services. Before meeting XebiaLabs, this financial services company, which manages assets of more than $6b, had been growing rapidly but was struggling with competitive pressure and an inability to respond quickly to market demands.

“Our biggest challenges were accelerating time to market and cutting down on release failures, without disrupting the existing demands of the business,” said the company’s CIO. “We wanted to move to at least monthly releases by adopting Continuous Delivery techniques.”

Having identified Continuous Delivery as the approach they wanted to take, the company then had to figure out where and how to start.

“We found it surprisingly hard to find information on implementing Continuous Delivery at scale. We quickly realized we lacked any reliable or consistent data to help us accurately determine the most useful areas to address first,” added the CIO.


The Solution

The XebiaLabs DevOps Platform delivered faster deployment times while greatly reducing errors and failed deployments. It also gave the company dependency management capabilities and self-scheduled deployments for developers.

Before XL Release

  • Many bottlenecks in the release process
  • No way to proactively pinpoint problems in the release pipeline
  • No way to analyze past releases in order to optimize the process
  • Inability to release software at the speed required to be competitive


  • Visualize the entire flow from development through to production
  • Cut costs by $500k annually due to less manual overhead
  • Accelerate time-to-release substantially
  • Generate approximately $4.2m in additional revenue in the process


The financial services company was growing rapidly and was facing competitive pressure. Their release process was characterized by:

  • Developers spending 3-4 months implementing a set of features and fixes, which they tested and cleaned up for 1-2 months, until finalizing a release.
  • For each release, a long meeting was held with developers, QA, database administrators, and operators to create the release plan––an Excel spreadsheet that was sent out to all participants.
  •  During the release, every participant worked off their own copies of the release plan, which often turned out to be different versions.
  • After every step, the person carrying out a task communicated the result back to the release manager, who was the only person with an up-to-date version of the release spreadsheet.
  • Frequently, team members had to check with each other or with the release manager to find out the status of a task they were waiting on.
  • Sometimes, tasks happened in the wrong order, or a team member ended up waiting for another task to complete––only to discover that it had actually been completed a while ago.

To complicate matters further, the technical team was typically working on multiple releases at the same time.

XL Release Rises to the Challenge

After evaluating products from various vendors, the company selected XL Release as the best solution for its needs. XL Release helps customers across all industries drive business value by visualizing and orchestrating the full end-to-end software release process.

XL Release is a Continuous Delivery Management tool that lets you plan, track, and execute all of your software delivery pipelines. XL Release is specifically designed to help teams get started with Continuous Delivery to deliver on their Agile, DevOps, and Test-driven development initiatives.

Phase One: Getting Started Quickly

XL Release made it easy for teams across the organization to quickly define their existing release processes in the tool. This allowed them to largely eliminate the Excel sheets, Wiki pages, Word documents, and MS Project plans that had previously caused confusion.

The teams also noticed that many tasks in their releases were simply instructions to run a script, create a change ticket, or manually carry out other easily-automated actions. Replacing these with automated tasks provided by XL Release immediately cut down on handover time and failed tasks.

“XebiaLabs increases everyone’s visibility into the overall process, from Dev to Ops to product owners to management. We can now do more with the same number of resources, and those resources do not require in-depth knowledge of the solution.”

Phase Two: Data-Driven Improvement

After the initial on-boarding phase, the company decided to implement a continuous improvement strategy in which dedicated Continuous Delivery experts worked with teams to optimize their software delivery process.

“We knew that it was neither possible nor cost effective to fix all problems right away. We wanted to make sure our investment stayed focused on those bottlenecks that were most problematic to the business. The data XL Release provided was instrumental in allowing us to target those painpoints effectively.”

This improvement exercise is ongoing. The majority of the company’s teams still run partially manual release processes.

“Our goal is not full automation, it is to ensure our release process is efficient enough to meet the demands of the business.”